Monday, 15 October 2012

Facebook Ads don't like ClickBank

One or more of the ads you set up do not meet our guidelines and has been disapproved.

 Have you heard of affiliate marketing, I am sure you have seen it even if you did not know it. Multi-level marketing is part of online marketing and since your reading this online I know you have seen ads. Many of them are the delivery vehicle of MLM.

 Vendors, people, companies and organizations that have a need to distribute products and services are turning to advertising on the internet more and more. Here they find many places to reach out for customers and for people, like me, that want to earn a living helping then hawk their wares.

 I remember when Facebook first launched their Facebook ads service a few years back. Then I was busy with my day job and being curious gave Facebook ads a look. I remember how strange I found the process to create an ad that would pass their policy and it seemed that to do that one had to enter into an email dialogue with an agent to get your ad approved. Well the whole process seemed over baring to me and quickly I lost interest.

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 The past couple of months I have taken another look at online marketing, having engaged in a master mind group that it seemed a common interest was monetizing the internet. I rolled up my sleeves and began the process of creating Facebook ads. I climb back into my account and walked through the ad creation process, which in it self is very straight forward.

 After you create and ad you can review it or publish, I always like to see what I have created so previewing it is my first option. From there you can select a link to show you what the person would experience and I think that is a good exercise s you can verify that you will get the desired affect. Once satisfied here you can publish and wait. It seems to take a day to get you ad approved or disapproved. The caption at the top is an example of the disapprove message. As you read through the email you will see more details of what caused the ad to fail, but the content is not very clear as it point to some general policy; like this
   · The content advertised by this ad is prohibited. Ads for products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterne, ephedra, human growth hormones, melatonin, and any additional products deemed unsafe or questionable by Facebook in its sole discretion are not allowed to be advertised on Facebook.

 I am promoting a dietary program and I cannot find any reference to any of these terms, can you?

 As Facebook Ads and many others recommend I had a second variation to the ad that skips directly to the video,, and it also was disapproved. What is interesting about that is the reasons are different:
  · The content of your ad violates our Ad Guidelines. Please ensure that the product being advertised relates to the product or service on the destination page, and that the ad does not make unrealistic claims (such as "Lose 15 pounds in 1 week!"). ·   · Additionally, if your ad leads to a destination URL that prompts users to the input personal data (such as a phone number, email address, etc.), please ensure that there is a privacy policy clearly available that guarantees the protection of such data.

 Yes the ad page is all about the product and it is the vendors page. How does Facebook decide what is unrealistic, I am sure there are many people either by themselves or on a program or under doctors care that have lost 15 pounds in a week. Now the video does mention the possibility for weight lose but not fast and it is offered as a byproduct of the program.

 The other message is a real curiosity though, remember this is an ad campaign, you know, the purpose is to find a customer to sell a product to. Here Facebook is saying that even though they are willing to sell you clicks or impressions to their customers, that you cannot collect their clients personal information without providing a privacy policy. Well that is covered off by the CAN-SPAM and similar laws. Again that does not answer why the ad was rejected.

 Facebook also provides a like to some area in their policy help section but reading them is also to general to provide an answer to what has triggered the rejection. I miss the old days when you could actually connect with an agent to identify what was not liked. In my frustration to find an answer I decided to click on link to my ad again from the campaign.


Finally something that tells me why the ad was disapproved, WoT! No, this is not owl talk, WoT actually mentions in the reference Help link in the email:

 Web of Trust:

 • Ads and Sponsored Stories may not lead to destination pages that have been flagged as abusive by Web of Trust. Web of Trust is a 3rd party site and has no affiliation with Facebook. To find out more about your rating and how to restore your site's reputation, please visit:

 Let's look at some details, ClickBank website reports Client Earnings Paid Out: $2,232,949,999 and increasing every second. They have been paying out for 14 years and ClickBank has a Facebook Fan page. Check out there company overview and see this:
 ClickBank combines a diversified, established marketplace with industry-leading e-commerce tools and expert customer support for more than 50,000 digital products and 100,000 active affiliate marketers. ClickBank provides services in more than 190 countries around the world and is consistently ranked as one of the most highly trafficked online retail sites on the web.

Then look at Facebook membership:
 One Billion People on Facebook Pasted from Reported on Oct 4, 2012.

To bring this all together let's run the numbers;

 100,000 products at ClickBank
 1 Billion members at Facebook
 34 reports at WoT

The result is a 14 year old companies products are banned from using Facebook's ad engine. 

 Facebook Ads don't like ClickBank because of a 3rd parties evaluation. I wonder how much money Facebook is losing in advertising and if that might actually allow Facebook to hire some people in their ad department so that people like me could one again connect with a person to sort out why and how to get our ad campaigns running.

 Well there always is Google Ads!


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